Fandom

Question:

b) Applying the “fandom” concept, explore how audience of the above case-study (a) sought to attach themselves to the franchise and what roles do they play in the transmedia storytelling?

Answer:

There are a lot of fans of Toy Story animations. Toy Story has many platforms that fans fans can participate and engaged themselves to the story.

First, Toy Story introduced Personal Toy Story books and “Create Your Comic” Toy Story books for the fans can create their own  story. So now the fans are not just consumers and viewers but they are also the producers of Toy Story.

Second, other than movies, the Toy Story franchise also came out with video games so that fans can play the games and be apart and experiencing the game. Another thing that how audience sought to attach themselves to the franchise is, the fans can check out the official website of Toy Story. In the website, you can get information about the movies, you can play games, then you can also watch some videos of favorite moment with Woody and his friends. Other than that, you can also buy Blu-ray, DVD, Digital HD and Disney movies.

Roles that the audience play in the transmedia storytelling are the fans can create their own story of Toy Story through the books. Next, they can also gives opinions on Toy Story official website. Besides that, by playing video games of the Toy Story, fans get engaged more in it. Some people like to collect their merchandises and toys like Woody action figure, Mr Potato Head, Buzz Lightyear and many more. For kids entertainment, they also have Disney on Ice Play, which they can interact with the characters that performed.

In a nutshell, it is clear that the Toy Story film is an example of  Jenkins transmedia storytelling, as it expands its brands and franchises through many media and outlets.